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Curated by Cindy Lawford and Fashion Tours London




We provide experiences of style and fashion that immerse you in the designs, fabrics, celebrities, history and fascinating milieu of London’s outstanding retail districts. All our experiences are private.

Have an experience in mind that you cannot find on here? No problem! Give me a call on 07805 935403 or email cindy@fashiontourslondon.co.uk.


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“I was given an excellent sampling of British fashion, from the classics to the favourites to the new stars.”  Karen Bauer







Our Experiences





Savile row and Jermyn street




We take you to outstanding tailoring houses and the finest menswear shops, presenting the history of these great streets through stories of royal princes and Hollywood stars.  Over lunch, we can celebrate the complete uniqueness that has given St. James's and a small portion of Mayfair the fitting title, the Golden Square Mile of Menswear.


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Ballgowns to bumsters




This is your chance to delight in yesterday’s dresses as well as today’s, as we see how the past is present in the fashions on offer in elegant boutiques and traditional stores. You'll hear about court dressmakers, women's tailors, designers from the 1930s through to the present. Afternoon tea provides us with sweet moments to reflect on London’s fabulous fashion history.


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Ballgowns to bumsters










Mayfair's shops are veritable treasure chests of gorgeous clothes and jewellery set in beautiful surroundings, waiting for us to explore together. We give you time to contemplate shoes, perfume, handbags and all things feminine. A luxurious afternoon tea provides the perfect opportunity to pause and reflect on the many exquisitely crafted items you have seen.


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Come with us to a charming street of independent shops that have been servicing stylish men and women for decades. Enjoy engaging stories behind these classics with a twist and allow us to indulge you with drinks and canapes in captivating venues.


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Latest in Design




This is a rare treat for style and design afficionados, as cutting-edge fashions are explained and dissected in their amazing variety. We take you to grand stores and designer boutiques where the clothes just came off the catwalks. Delicious refreshments give us time to tell the back stories of designers and discuss the evolution of their work.


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Latest in Design

A Day to Remember




Give the special people in your life a full day to indulge their passion for style and fashion in London’s top boutiques and stores. To accompany the day, we offer sumptuous food and drink in a number of premier establishments whose magnificent atmospheres ask to be enjoyed. Let us know your interests, and, on the day, you can set the pace, deciding how much to see and when to stop and linger.


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Exquisite Experiences
with Style



We offer half-day and full-day experiences to allow time to soak up inspiration from all the beauty and craftsmanship on display and to enjoy feeling part of rarefied worlds.











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  • "This Englishwoman is so refined, / She has no bosom and no behind." Stevie Smith
  • "The truly fashionable are beyond fashion." Cecil Beaton
  • "Fashion should be a game." Mary Quant
  • "You don't have to be born beautiful to be wildly attractive." Diana Vreeland
  • "Fashions fade, style is eternal." Yves Saint Laurent
  • "You can have anything you want in life if you dress for it." Edith Head
  • "For something to be beautiful it doesn't have to be pretty." Rei Kawakubo
  • "We don't want to be chic; we just want to be ridiculous." Mary Foale and Sally Tuffin