Guided walks celebrating London fashion design in mayfair, St. James's and Soho

Mannequins at fashion designer Alexander McQueen store, Bond Street, Mayfair, featured in Latest in Design and Ballgowns to Bumsters tours, Fashion Tours London, fashion walks and shopping tours for fashionistas

  • “I laughed, I saw amazing fashion, I heard fabulous, sometimes bizarre history, I tried on some beautiful pieces and I stopped for a glass of fizz.”

    Carol Machin

  • “As someone with aspirations towards acquiring the best in men’s tailoring, I loved every minute.”

    Matt Lucioni

  • “If you’re curious about fashion, this is for you.”

    Mike Isherwood

  • “I took the Savile Row and Latest in Design tours and was very impressed by my guide's wealth of knowledge and the diligence and care she took tailoring the tours to exactly my needs and interests.”


  • “We loved the Ballgowns to Bumsters tour.”

    Dawna Baugh

  • "The Unique Boutiques tour gives an excellent sampling of British fashion, from the classics to the favourites to the new stars."

    Karin Bauer

  • “When a juggernaut of knowledge collides with one of enthusiasm, the result is Cindy Lawford.”

    Crispin Dior

  • “Amazing tour guide, locations, and information about London, fashion, and history!”

    Grace Kyle

  • “Sonia gave me a really incredible and insightful tour into some backstreet boutiques. Would give 10 stars.”

    Nadia Arain

  • “Give Yourself the Very Best Christmas Gift. A Unique Boutiques Tour!”

    Lisbeth Persson

  • “You meet various tailors, shop keepers and also can feel what men's fashion was and the quality of care that is taken today to maintain the highest standard in tailoring.”

    Renee Kantelberg

  • “I would advise anyone keen on knowing more about fashion designers and exclusive boutiques to book a tour. Great experience! ”

    Inês Nóvoa

  • “The Latest in Design tour was the absolute highlight of our trip.”

    Allen and Julie Bosworth

  • “Cindy's relationship with the shop owners was an added bonus.”

    Melanie Morris

  • “The rooms and buildings themselves were as beautiful as the clothes.”

    Matt Lucioni

  • “Cindy is very knowledgeable and her passion and enthusiasm keeps the students’ interest.”

    Dawna Baugh, professor

  • “Our guide made the scary world of London fashion seem easy and open to all.”

    Lily Kuenzler

  • “All the tailors were incredibly nice and helpful and treated me like a client who had been visiting them for years. ”

    Barry Galvin

  • “We especially liked that our guide was able to adapt the tour around our interests.”

    Catherine W

  • "This was truly an inspirational experience."

    Denise Ramos

  • "My wife and I went on a Savile Row Tour and can thoroughly recommend it. It was fascinating, entertaining and enlightening in equal measure."

    Ian Fisher

  • "Cindy is passionate about her job, keeps it interesting all the time. Very skilled, experienced and full of knowledge."

    Aneta Lukasik

  • "A lovely way to spend the afternoon, in all those amazing shops."



Latest Discoveries

  • "This Englishwoman is so refined, / She has no bosom and no behind." Stevie Smith
  • "The truly fashionable are beyond fashion." Cecil Beaton
  • "Fashion should be a game." Mary Quant
  • "You don't have to be born beautiful to be wildly attractive." Diana Vreeland
  • "Fashions fade, style is eternal." Yves Saint Laurent
  • "You can have anything you want in life if you dress for it." Edith Head
  • "For something to be beautiful it doesn't have to be pretty." Rei Kawakubo
  • "We don't want to be chic; we just want to be ridiculous." Mary Foale and Sally Tuffin