Latest in Design

Latest in Design Experience
Latest in Design Experience
Shoes and handbag from Moschino in Mayfair designer boutique, London


Season after season, London designers produce some of the world’s most exciting fashions – thanks in part to London’s fashion colleges, its tailoring traditions and its vibrant street and club scenes. If you want to get behind the catwalks and find out more about the most successfully inventive designers and their creative inspirations, this experience is for you. You will visit shops whose names have remained cutting edge for years, like Alexander McQueen and Vivienne Westwood, and lesser known but even more daring shops whose creative output excites season after season. We will discuss with you each designer’s approach, media breakthroughs and personal story.

While we’re happy to visit stores representing international brands, we like to give a nod to British designers and designers who have chosen to make London their brand’s retail home. You will see clothes that can’t be seen elsewhere and explore brilliant spaces where we can chat about all that’s happening now, who is wearing what and why some designs are recycled again and again. Let us know if you'd like us to focus on menswear, womenswear, or unisex clothing. Or we can mix it up. We are eager to promote those brands aiming for genuine sustainability – as opposed to green-washing. We aim to make contemporary fashion accessible, exciting, full of hope and fun.

What’s Included?

Experienced guide and flexible curator

Experienced guide and flexible curator
Unique opportunities to browse

Unique opportunities to browse
Outstanding food and drink

Excellent food and drink (optional)

Where does the experience start?

At the bronze statue of a nymph in front of the fountain at the Connaught Hotel, Carlos Place, Mayfair, London W1K 2AL

Proud to be associates of

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Latest in Design Half Day

Duration: 5 hours

You’ll have four hours to explore fine designer stores and boutiques and one hour for refreshments. When you book, you can choose whether you’d like breakfast, lunch, afternoon tea, drinks and canapes or a light dinner. We will contact you to arrange the timing of this break.

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Latest in Design Full Day

Duration: 9 hours

You’ll have seven hours to explore fine designer stores and boutiques and two hours for refreshments. When you book, you may choose two of the following: breakfast, lunch, afternoon tea, drinks and canapes or a light dinner. We will contact you to arrange the timing of these two breaks.

Select package

tour only for £50 per person

If you don't have the time or inclination for food and drink, then we can give you a private tour lasting 2 to 4 hours for £50 per person. When you book, you can decide the length. Also, for two or more students, we offer a discounted tour for £30 per person. Simply specify that you are a student when you book.

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“The Latest in Design tour was the absolute highlight of our trip. Not only did we enjoy it and the wealth of knowledge and stories, but Cindy and Sunna’s warm, inviting manner was so infectious and welcoming. We found parts of London we would never have found on our own. It was wonderful and informative and interesting and comfortable -- all the things you look for.” Allen and Julie Bosworth
“The Latest in Design tour was wonderful! I went with my mum and we both had an incredible time. Our guide was enthusiastic and engaging. She made the scary world of London fashion seem easy and open to all. I learnt so much, both about the history and culture, as well as the modern nuances and details. Whether you're a London resident, like me, or a tourist visiting the city for the first time, I would 100% recommend this experience!” Lily Kuenzler

Curated by Cindy Lawford and Fashion Tours London

We can adapt to your tastes, while providing experiences of style and fashion that immerse you in the designs, fabrics, celebrities, history and fascinating milieu of Mayfair and St James’s. All our experiences are private.

Have an experience in mind that you cannot find on here? No problem! Give me a call on 07805 935403 or email