Unique Boutiques

Unique Boutiques Experience
Unique Boutiques Experience
Unique Boutiques Experience


You will enter a great number of beautiful spaces, each different in its own way and each offering gorgeous clothes and accessories. This experience is for those who also unashamedly love perfumes, jewellery, hats and, of course, of course, shoes. We share with you just enough information to enhance your delight as you discover shops where cool, colourful, funky or feminine pieces are on offer that you simply could not find anywhere else. You will visit some of London’s finest boutiques and experience the pleasures of examining fabulous fabrics and styles with knowledgeable staff members.

Plush sofa-sitting while friends pose with clothes can be enjoyed, if so desired, and lunch or afternoon tea provide opportunities to reflect further on the area and its designers. Above all, you come away with a wider and deeper sense of the best that Mayfair and St. James's have to offer, along with an understanding of the history and craftsmanship behind every shop we visit. We promise that you won’t want the day to end.

What’s Included?

Experienced guide and flexible curator

Experienced guide and flexible curator
Unique opportunities to browse

Unique opportunities to browse
Outstanding food and drink

Excellent food and drink (optional)

Where does the experience start?

At Beau Brummell's statue at the end of Piccadilly Arcade, 53 Jermyn Street, St. James's, London SW1Y 6LX

Proud to be associates of

Floris London Logo
Ristorante Frescobaldi London Logo

Packages for Unique Boutiques

Unique Boutiques Half Day

Duration: 5 hours

You’ll have four hours to explore fine designer stores and boutiques and one hour for refreshments. When you book, you can choose whether you’d like breakfast, lunch, afternoon tea, drinks and canapes or a light dinner. We will contact you to arrange the timing of this break.

Select package
Unique Boutiques Full Day

Duration: 9 hours

You’ll have seven hours to explore fine designer stores and boutiques and two hours for refreshments. When you book, you may choose two of the following: breakfast, lunch, afternoon tea, drinks and canapes or a light dinner. We will contact you to arrange the timing of these two breaks.

Select package

Unique boutiques Tour only for £50 per person

If you don't have the time or inclination for food and drink, then we can give you a private tour lasting 2 to 4 hours for £50 per person. When you book, you can decide the length. Also, for two or more students, we offer a discounted tour for £30 per person. Simply specify that you are a student when you book.

Select tour

Reviews of unique boutiques tour

"I loved every moment of this tour! It was fascinating and insightful. From the moment I met up with Cindy and Sunna, it felt like I got a privileged peep at the history behind London's fashion industry. Cindy knows so much. From stepping out of Floris with Marilyn Monroe's signature scent still lingering, I was treated to a walk that was delightful and informative and so much fun! I was on the Unique Boutiques tour, and I thought I knew everything about Alexander McQueen, but they told me so much more. Their passion and humour are infectious.

I laughed, I saw amazing fashion, I heard fabulous & sometimes bizarre history, I tried some beautiful pieces on & I stopped for a glass of fizz.
The most amazing day. I fell in love with London just a little bit more that day, and I can’t wait to do it again."
Carole Machin

"I took the Unique Boutiques tour with Cindy and Sonia recently ... it was FABULOUS! Their curation and attention to detail was perfect. They asked me questions about the types of fashions I was most drawn to, and then mapped out a customised itinerary. As I'm interested in a bit of "old and new", they first took me to a classic English fashion house where they gave me a history of the iconic brand that even the shop attendants did not know (!). They also introduced me to an up-and-coming British designer from Africa who is gaining acclaim for his innovative work. We visited two boutiques of chic modern designers unfamiliar to me, yet whose styles I absolutely loved. Cindy and Sonia have taken the time to develop good relationships with the boutique staff -- everywhere we went we were greeted as old friends. The next time I am in London I will definitely book again with Fashion Tours London to see more examples of both the best of classic and modern in British fashion!" Karin Bauer

Curated by Cindy Lawford and Fashion Tours London

We can adapt to your tastes, while providing experiences of style and fashion that immerse you in the designs, fabrics, celebrities, history and fascinating milieu of Mayfair and St. James’s. All our experiences are private.

Have an experience in mind that you cannot find on here? No problem! Give me a call on 07805 935403 or email cindy@fashiontourslondon.co.uk.