The Goddard Girls are growing in number. Early devotees to the Molly Goddard’s frilly-frock punk aesthetic were Rihanna, Edie Campbell (who wore 90 metres of fuschia pink tulle at the Met Gala 2019) and, of course, Rei Kawakubo. Her fashion-forward Dover Street Market in London was the first to snap up the young British designer’s collection.
Rooted in what she describes as “the haphazard way that children put things together”, Molly Goddard’s playful vision with its dark current was perhaps most stunningly realised in the superb styling of Jodie Comer as Villanelle, the international assassin with an insatiable appetite for luxurious fashion as well as murder, from the BBC’s recent BAFTA winner, Killing Eve.
Goddard’s style is firmly founded in the British tradition of punk, with its tutus and doc martens, to which she has added ever more girlish glamour. The Spring ’19 collection features easy separates in her signature smock style, pink and pale green ginghams with cross-stitched details. They are engagingly displayed around a market stall set that was originally designed by Goddard’s mother Sarah Edwards and has been translated from the runway to its current home on the top floor of Dover Street Market, on London’s Haymarket Street.
Winner of the British Fashion Council/ Vogue Fashion Fund Award 2018, Molly Goddard is a young British designer and brand with an infectious charm and definitely one to watch.