Your Guides on Fashion walks

Cindy Lawford

Cindy has a PhD in English Literature, has made groundbreaking discoveries about the poet Letitia Landon (1802-38), and, during the course of her research on Landon, became very interested in the London fashion history – so interested, in fact, that it has become an obsession.  Cindy began giving tours of Savile Row, Jermyn Street and all things Dandy five years ago.  When Sunna and Sonia became available to help with London fashion tours, Cindy soon found herself delving into researching dresses from yesteryear and she has yet to resurface.

“On fashion tours, I adore mixing up London dress history with celebrity gossip, stories about London fashion designers and dressmakers, and all things social and political -- the trivial and the terribly serious. I love talking about crinolines and A-line skirts and coloured lingerie, and hearing different opinions -- especially about corsets and hats.”

Find out about Cindy's Savile Row Tour, Jermyn Street Tour and Pall Mall Art tour at

Sonia on Cindy:

“When Cindy first walked into the shirt shop where I was working on Jermyn Street, I was immediately blown away by her enthusiasm for British heritage fashion and Beau Brummel.  We fast became close friends with lengthy conversations over coffee always ending with Cindy presenting me with a bag full of last week’s New York Times.  Cindy ensures I stay well informed.  Her vast wealth of knowledge and investigative nature are a continuous source of inspiration.  And her hat game is pretty immense too.”

Sunna on Cindy:

“I first met Cindy when she came into The Place London looking for a wedding dress. She was a breath of fresh air, bubbling with life and enthusiasm and definitely not looking for a conventional wedding dress.  When I'm with her it feels like anything is possible and her extensive knowledge and passion for fashion history, art and literature means I never go away without have learnt something fun and fascinating.  She ended up buying a red and silver wedding dress.  I would expect nothing less.”



Sunna has over fifteen years' experience in the London fashion industry as a personal stylist and shopper, buyer, manager and boutique owner.  She's also been a model and actress.

"I am so proud of London's design heritage, and, having seen the design process first hand while working alongside luxury designer Alice Archer, I have enormous respect for the imagination, artistry and sheer hard work that it takes to bring a collection to fruition.  All designers pay homage to and are inspired by their predecessors, even if they choose to subvert what has come before.  I am fascinated by the rich history of Mayfair and look forward to sharing my knowledge and passion with you on a London fashion tour!"

Cindy on Sunna:

"This wonderful woman sold me my wedding dress.  Sonia and I first wandered into the shop she managed on Connaught Street, weary with a long day of wedding-dress hunting, and she greeted us with the most welcoming smile and the complete confidence that the shop's Alice Archer dresses would top anything else we had seen.  Needless to say, we stayed nearly two hours, drinking champagne and trying on just one dress. She made me feel so at ease. I have loved Sunna's delight in all things cool and beautiful ever since.  Her knowledge of past and present trends is second-to-none, and I could not trust her styling advice more."

Sonia on Sunna:

"I met Sunna when I was helping Cindy buy her wedding dress, as she managed a fabulous boutique with clothes that easily won us over.  Sunna has incredible anecdotes on everything from 80/90's pop culture to luxury women's designers.  Working alongside her as been a fantastic learning experience as we all continue to discover the innumerable gems this capital has to offer.  Sunna has the natural warmth and effortless flair of a stylist guaranteed to make shopping an enjoyable experience."


SONIA Akther

Sonia is a fashion features writer and personal stylist with over ten years' experience in the industry and a particular interest in men’s tailoring.  Her work has appeared in various publications, and she has styled many commercial editorials and music personalities.

"I guess I kind of fell into fashion by accident.  I had studied history at university, specialising in Middle Eastern politics of all things, when a part-time job led me to take a course in personal styling.  What had always been a keen interest in clothes soon became a fascination in the science of style. Coming on board Fashion Tours London has combined a passion for history with my knowledge of contemporary design."

Sunna on Sonia:

 “When Sonia first came with Cindy into The Place London to pick out a wedding dress, I knew we were in for some fun and broke out the champagne. The three of us instantly hit it off and every time we meet is more inspiring and fun than the time before. Sonia has an amazing brain with equal knowledge of history, politics, the arts and up to the minute fashion gossip as well as being a really good stylist.”

Cindy on Sonia:

"Over innumerable cups of coffee and tea, Sonia and I have discussed clothes, politics, theatre, relationships, and the joy of sharing makes hours pass as if they were lightning minutes.  With a passion for history and training at the School of Oriental and African Studies, Sonia brings a fabulous international perspective to most topics of conversation, including fashion.  She is so very shrewd about style and one of the most encouraging people on the planet.  It was entirely thanks to Sonia that I started giving tours in the first place in 2014, and now, working together, we are bringing it full circle."


Our Podcast

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