If you want to be sure that you are buying from truly sustainable fashion businesses,
then you cannot buy from any of the major brands, and you need to be aware that none, despite myriads of promises, have sustainability as a top priority. We recommend you check out Fashion Revolution and the annual Fashion Transparency Index to find out more. The vast majority of brands do not even appear in the index as they don’t dare try to answer the questionnaire. Those that do score on average well below 50%.
The most sustainable choice is of course not to buy new, but rather buy vintage or second-hand, or find wonderful new ways to revive and re-design items in your wardrobe. But we all know there are times when only the new will do, and there are a small but growing number of UK-based brands with designers creating fabulous new pieces from older materials or garments, or from materials that are being grown and woven sustainably by workers who are paid fairly. They have a zero-waste policy, and, where possible, seek to have their products made in the UK.
Here we list both collectives of designers and individual brands and designers whom we are sure you can buy from with a clear conscience. It is far from a complete list and growing daily.
Collectives
Individual brands & designers
A Tentative Atelier (women's)
Anciela London (women's)
Antiform (women's)
Apostrophal (jewellery)
Bad Habits London (unisex)
Barek Neverlandess (street)
Bethany Williams (unisex)
Billi London (tights, leggings)
Birdsong London (women's)
Bosko (unisex)
By Walid (unisex)
Dolly Clothing (women's)
Epok (women's)
Fouremme (women's)
Freya Simonne (women's)
Handmade Stories (women's, jewellery)
Hanna Fiedler (women's)
Helen Kirkum (sneakers)
Hypatia Swimwear
I'mdividual London (women's)
Ingmarson (men's, women's, scarves, hoodies)
Isabel Manns (women's)
Jack E. Hebden (men's)
Janelle Rabbott (unisex)
Jasmin Bourne (unisex)
Jenerous (women's)
Joao Maraschin (women's)
John Alexander Skelton (men's)
Lofty Frocks (dresses)
LUEDER (men's)
Martina Spetlova (women's)
Mashu (handbags)
Mayamiko (women's)
Mona Cordes (unisex)
Nabil Nayal (women's)
Nancy Dee (women's)
Neena Jewellery
Newt London (men's & women's)
Octavia Banks (unisex)
Olubiyi Thomas (unisex)
Philmore Clague (women's)
Planet Loving Company (men's and women's)
Rahemur Rahman (men's)
Re_considered (women's)
Renata Brenha (women's)
Revival London (women's)
Riley Studio (unisex)
Sayna (scarves, shawls, ties)
Shannen Maria Samuel (unisex)
Shruggler London (women's)
Simon James Cathcart (men's, women's)
Stacy Chan (handbags)
Sydney Cassidy (women's)
Wild Strings (women's)
Zilver (men's, women's)